Chris and Kim contacted MPR Designs to have their website redesigned. The Elite VIP team recognizes that time has brought about many tech advances that left their previous website with a lot of missing links. They wanted to focus on making sure that the information was clear, and MPR designs helped them craft systems that streamlined their current procedures. We were able to have some very in-depth Live Creative Sessions where our MPR Designs Team explained our SEO strategy and basics so that Elite’s team could continue the consistent work in-house.
Live Preview of EliteOrlandoVIPTours.com
DESIGN PROCESS
During our consultation, we went took time to get details when it came to the expectations of the website. One of the things that the client outlined is that he wanted it to be mobile and user friendly while having appealing look and feel. We provided the team with an initial demo site.
Creative Live Zoom Website Meeting – Design and Construction Editing Session
Website Objective: The primary goal of the Elite Orlando VIP Tours website is to provide a user-friendly platform for clients to book theme park tours in Orlando, FL. The website aims to showcase the company’s extensive experience and expertise in providing tours to various theme parks, including Walt Disney World, Universal Studios & Islands of Adventure, SeaWorld, and LEGOLAND. The recent update to the color profile, shifting from hard gold and black to lighter golds, blues, and purples, was made to evoke a sense of imagination and trust in potential customers.
Design Recommendations:
- User-Friendly Navigation: Ensure that the website’s navigation is intuitive and user-friendly. The booking process should be straightforward, and visitors should easily find information about the different tours offered.
- Visually Appealing Design: The use of lighter golds, blues, and purples can be visually stimulating and inviting. Maintain a clean and modern design with a focus on high-quality imagery related to the theme parks and tour experiences.
- Mobile Responsiveness: Given that many users may access the site on mobile devices, ensure that the website is responsive and provides a seamless experience on smartphones and tablets.
- Booking System: Implement a their Information Worksheet to enhance their existing booking system with out having to completely introduce new software. Consider including features like date selection, pricing, availability, and options for customizing tours.
- Clear Call to Action (CTA): Encourage visitors to take action by using clear and compelling CTAs, such as “Book Now” or “Contact Us.” Place these CTAs strategically throughout the site, especially on tour pages.
- Information Accessibility: Ensure that essential information such as tour details, pricing, cancellation policies, and contact information is easily accessible. Consider using a FAQ section to address common questions.
- Search Engine Optimization (SEO): Implement on-page SEO best practices to improve the website’s visibility in search engines. This will help attract organic traffic and potential clients.
- Social Proof: Highlight positive reviews, testimonials, or case studies from satisfied customers to build credibility and trust.
- Contact Options: Make it easy for customers to reach out for inquiries or support by providing clear contact information, including a contact form and phone number.
- Security: Protect customer data and online transactions by implementing appropriate security measures and SSL certificates.
Remember that MPR Designs is continuous monitoring and improves the website based on user feedback and analytics is essential to ensure its effectiveness in meeting the business goals.
Final Content Review and Website Launch Preparation
The final phase of the MPR Designs website build involved a comprehensive content review and preparation for the official website launch. This phase aimed to ensure the accuracy, quality, and readiness of the website’s content, as well as provide all necessary resources for a successful launch.
Key Steps and Actions Taken:
Live Creative Session: A live creative session was conducted via Zoom, where the project team and stakeholders gathered to review each page of the website. This interactive session allowed for real-time discussions and adjustments to expedite the launch process.
Content Finalization: During the live session, participants went through the website page by page, making any necessary content adjustments, corrections, or enhancements. This meticulous review ensured that all text and media elements were accurate and aligned with the website’s objectives.
Proofreading and Editing: Kim, a member of the project team, played a crucial role by proofreading all content. She made minor edits and improvements, ensuring that the content was not only error-free but also conveyed the intended messaging effectively.
Back-End Site Tour: Once the content was finalized, Makayla from MPR Designs conducted a comprehensive tour of the website’s back-end. This included providing user credentials and explaining the site’s management and editing tools, empowering the client to make future updates.
Provision of Marketing Materials: As part of the launch preparation, Makayla supplied the client with essential marketing materials, including QR codes that linked to the website. This resource enabled the client to seamlessly integrate the website into their marketing campaigns and promotional materials.
Outcome:
The final content review and live creative session ensured that the website was thoroughly checked and ready for launch. Any last-minute content-related issues were addressed, and the client received comprehensive training on website management. Moreover, the provision of marketing materials, such as QR codes, supported the client in promoting the website effectively.
With the completion of these steps, the MPR Designs website was well-prepared for a successful launch, aligning with the project’s goals and client expectations. This phase demonstrated a commitment to quality and collaboration, emphasizing the importance of a meticulous final check before presenting the website to the public.
Review Mobile Optimization
Hey Kim and Chris!
I wanted to take a second and thank you guys for letting me work on your website, really enjoyed the project and cannot wait to see all of the leads that this website is going to bring in. The site if officially live online! And after a nice long day today I have finished everything on my side. I am excited to see your business grow over the next few years with your newest business asset.
Makayla Rayko – Designer
QR Code Examples
Recap of Month Follow Up
After a month of the live website launch, MPR Designs conducted a monthly check-in with the Elite Orlando VIP Tours team. We were pleased to confirm that the website had no UI errors, and everyone was satisfied with its performance. Impressively, in just one month, the new website yielded remarkable results, generating 24 tour inquiries, 6 contact forms, 13 Drift conversations, and 26 informational worksheets.
During the check-in, we delved into an in-depth analysis of Google Analytics, ensuring a streamlined data input process. Notably, our hard work on SEO paid off, as a Google search for ‘Orlando VIP Tours’ placed us in the coveted 3rd position. This achievement reflects the dedication and synergy of the entire team in delivering outstanding results for our client.
Check out our Website Build Package at MPR Designs
BUSINESS IMPACT
SO, HOW DID WE DO?
- Responsive
- Integrated with Existing Procedures
- Deadline Driven
- Live Zoom Meetings
- Google Analytics
- reCAPTCHA
Elite Orlando VIP’s Team now has a place to be able to confidently send people when they want to learn more about their VIP tours. They are able to streamline many of their processes and have reclaimed so much time. We are proud of the work that MPR Designs was able to accomplish for this company.
