Cody Hopson approached MPR Designs in August 2024 to create a website for Stone Hollow OK Senior Apartments, a senior living community opened in 2023. With a 20% occupancy rate, Cody’s primary goal was to boost visibility and attract residents. He also needed ongoing support to optimize the website and address technical issues, including email access and user experience improvements.
www.stonehollowok.com
The Solution
MPR Designs worked closely with Cody throughout the process, emphasizing collaboration and personalization. The project highlights include:
- Website Design and Content Optimization:
- Designed a visually appealing, user-friendly website tailored to both desktop and mobile users.
- Incorporated Cody’s branding preferences (green, orange, white, and tan accents) while ensuring a clean and professional layout.
- Highlighted Stone Hollow’s “maintenance-free lifestyle” through concise copy and engaging visuals.
- Technical Enhancements:
- Optimized the site for mobile platforms by removing unnecessary elements and streamlining the layout.
- Addressed email password issues and guided Cody in setting up his webmail account.
- Improved the contact form functionality and added targeted fields to enhance lead generation.
- Gallery and Homepage Updates:
- Implemented a scrolling gallery to showcase high-quality images of the property and amenities.
- Organized the homepage to highlight amenities, pricing (starting at $1,500), and key selling points.
- SEO and Advertising Strategies:
- Developed a plan for organic SEO and launched a Google Ads campaign targeting potential senior residents.
- Focused on driving high-intent traffic and converting leads into tenants.
The Results
Within three months of launching the website, Stone Hollow OK achieved 100% occupancy—an incredible milestone for the community. This success allowed us to pause Google Ads due to full capacity. Cody now maintains hosting with MPR Designs to capture organic leads year-round, ensuring a steady stream of interest for future openings.
Project Highlights
- Collaboration: Live Zoom sessions to finalize website design and functionality.
- Efficiency: Completed website updates and addressed technical issues before launch.
- Marketing Success: Achieved full occupancy through strategic digital marketing and SEO.
If your apartment community is ready to take the next step in attracting residents and boosting visibility, MPR Designs is here to help. Whether you need a custom website that highlights your unique offerings or a targeted Google Ads campaign to fill your units, our team has the expertise to deliver results. Contact us today to discuss how we can help your community thrive!
