At MPR Designs, we recently had the pleasure of completing a branding refresh for Abbi at Express Labs. The goal was to elevate her brand’s presentation to a more professional and cohesive look that aligns with the high-quality, concierge-level service she provides through at-home blood draws.
Branding Key Updates:
- Rack Cards & Business Cards
We transformed her rack cards and business cards from a basic, template-based design to polished, visually appealing materials. The updated designs are not only more professional but also reflect a consistent brand identity across all materials. - Color Palette
To represent Abbi’s profession and expertise, we selected a sophisticated dark blue, symbolizing knowledge and intellect, paired with a complementary dark red, reflecting both luxury and the blood aspect of her work as a phlebotomist. This combination provides a professional yet striking visual impression. - Design Approach
Moving away from a content-heavy approach, we shifted the focus to a more visually engaging design. This new style emphasizes the unique, concierge aspect of Abbi’s services while keeping the essential information easily accessible and impactful.
Our Connection with Abbi:
Our collaboration with Abbi began when she needed assistance with DNS server setup while establishing her website. From there, we built a strong working relationship, culminating in this impactful branding refresh that we hope will help Express Labs stand out in its industry.
The refreshed materials are now perfectly aligned with Abbi’s professional values and services, setting the foundation for a stronger brand presence moving forward. Thank you, Abbi, for trusting MPR Designs with this important project!
If you’re looking to elevate your brand and create a cohesive, professional identity that resonates with your audience, MPR Designs is here to help. From logo design to marketing materials and website optimization, we specialize in crafting unique branding solutions tailored to your business needs. Reach out to MPR Designs today to take your brand to the next level!
